Amul toasts Prime Minister Manmohan Singh on his 80th birthday

Amul has a typically utterly-butterly treat for Prime Minister Manmohan Singh on his 80th birthday - a Facebook album of all Amul ads that have featured him. This ad from July 2012 is the brand's take on Time magazine labelling the PM an underachiever on it's cover. The Amul girl, bespectacled like Dr Singh, holds a slice of buttered bread and is captioned the 'wonderachiever.'

January 2012: This ad shows UPA allies Sharad Pawar and Mamata Banerjee sitting beside Manmohan Singh with the headline 'Amul Allied to bread'- a spoof on the compulsions of coalition politics.

April 2012: Amul's take on Pakistan president Asif Ali Zardari's visit to India to give a fillip to peace efforts. The caption aptly states ‘For butter relations.'

July 2011: A typically tongue-in-cheek take on Prime Minister Singh's reshuffle of the Cabinet.

April 2010: The ad was a spoof on US President Barack Obama assuring PM Manmohan Singh access to 26/11 mastermind David Coleman Headley.

May 2009: The ad refers to the landslide victory of the Congress in the General Elections.

July 2008: A spoof on the trust vote faced by the Manmohan Singh-led UPA government in the Lok Sabha on the Indo-US nuclear deal.

August 2007: The ad was Amul's satirical look at political parties opposing the Manmohan Singh-led UPA's nuclear deal with the United States.

June 2007: Amul's comment on the UPA and Left's nomination of Pratibha Patil as candidate for the presidential elections.

November 2005: This ad came out in the wake of a UN committee indicting the then Minister for External Affairs Natwar Singh in the Iraqi oil-for-food scandal.

May 2004: Amul paid tribute to Manmohan Singh after he was elected as the head of state in the General Elections held in 2004. The poster terms him 'Manmahan Singh'.

1991: The ad came after Manmohan Singh's fine-balancing act in his maiden budget as the Finance Minister.


1991: Manmohan Singh's liberalisation policy allowed multi-national companies such as Coke and Pepsi to sell their brands in India. This ad features the Prime Minister, dressed in a western outfit, offering Coke to a beggar- a possible echo of the debate on whether liberalisation would really benefit the downtrodden sections of society.