How To Build and Expand Your Online Social Network

Every business, however small or big, wants more customers and leads. Every organization, whether offline or online, wants to grow and cover the maximum ground possible. But the tricky question is – how do you take that first step? How do you figure out which way to go, when there are so many routes? Most online businesses, who are dying to create a strong brand of their own, fail to answer these three questions: What...

Read More

CEOs Who Tweet Held in High Regard

Top execs slower then employees, customers to view social media as communications channel There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog consumers and employees regard company leaders who engage on social media platforms positively. BRANDfog survey results indicate that consumers believe C-suite engagement...

Read More

Online, Offline Data Ad Platforms Emerge

Charging into the next phase of online advertising, a bevy of companies will begin to roll out platforms and services that integrate offline data with online to improve ad targeting across the Internet. Companies like The Weather Channel began offering data related to weather to improve product selection and ad targeting. Kenshoo, Proclivity Media, and others will soon integrate offline check-in and sales data with online search and other activities. Kenshoo, a digital marketing software company, will roll out tools that allow advertisers to...

Read More

Social vs Search [Infographic]

While there are many differences between search marketing and social media, and each has its strengths, both are essential in marketing today. Interestingly, they take on exponentially more power when marketers use them together. To identify what works best for particular goals, MDG Advertising created an enlightening infographic that distinguishes the digital supremacy between social media and search marketing,...

Read More