Amul toasts Prime Minister Manmohan Singh on his 80th birthday

Amul has a typically utterly-butterly treat for Prime Minister Manmohan Singh on his 80th birthday - a Facebook album of all Amul ads that have featured him. This ad from July 2012 is the brand's take on Time magazine labelling the PM an underachiever on it's cover. The Amul girl, bespectacled like Dr Singh, holds a slice of buttered bread and is captioned the 'wonderachiever.' January 2012: This ad shows UPA...

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Customer Delight - GoDaddy.com

On September 10, GoDaddy.com experienced an outage that affected a lot of its customers. For the hundreds of thousands of people who rely on the company's hosting services, DNS services, and secure certificates, this kind of service outage can spell disaster for their online businesses. Years ago I switched hosting providers after such an incident, and GoDaddy.com is not ignorant to the cause/effect relationship between...

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Known Logos ! Unknown Stories !!

How many times have you recognized a car by the four intermittently woven rings on its grille? Or preferred a bold ‘tick mark' while shopping to assure the quality of the product?Company logos are critical to a brand and its success as consumers associate the brand's value to the image, sometimes more than to the product.Here are some interesting insights into the corporate logos of some of the most successful...

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Apple’s iPhone 5 Launched With LTE, Starts $199

Live from San Francisco, its live blog of the big Apple press event, where the new iPhone 5 will almost certainly be announced, along with new iPods, iTunes 11 and more. How can we say that so confidently? Well, 9to5 Mac spotted pages within Apple.com’s own search results. While you can’t get to the actual pages, they pretty much speak to these product coming out. The tech blogs have gone wild, though...

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